Sakurabashi Opening Flier
Dec 7, 08:48 PM, to panakeia
This postcard-sized flier was distributed to passers-by when the salon was opened, and with promotional campaigns for the next few months. It enjoyed a very positive response, and had five times the conversion rate of fliers used by other Panakeia salons.
The salon opened in the Sakurabashi area near Osaka-shi station several weeks before the cherry blossom season, and I used this to inspire the salon’s branding. This theme also immediately appealling to a wide range of Japanese. Luckily I’d taken the background and logo sprig cherry blossom photos while sightseeing, and the foot massage photo for a previous job.
This full-bleed, 4-color flyer was done to a one-night deadline (!).